January 23, 2018

You can buy just one sip among 60 kinds of craft beer

This is an article introducing the first 'beer tap house' kind of store in Korea. I wish I could have visited there but it was opened after I came to Canada.
original source(Korean) link

You can buy just one sip among 60 kinds of craft beer - November 14, 2017


At first, you have to wear a bracelet with a microchip inside. There are sixty LCD monitors showing its flavors in front of you. You choose what you want, tag your bracelet on one of those vending machines, and serve yourself as much beer as you want. You can see the price you will pay on the monitor as you fill your glass. When you leave the store, checkout will be only one time, depending on the bill logged in the bracelet. This is how you drink beer at Tab Public, which opened on November 2017 in Hannamdong, Seoul. This kind of store is called ‘tab beer house’ because it is similar to fueling a car in a self-serve gas station.

Tab Public is the first of its kind, which was introduced and got popular in U.S., then in Korea. Customers can choose what they want and pay as much as they drink there. The selection of Tab Public includes Lambic, the appetizer beer; Helles and Pilsner, members of a big lager family; Ales, Sour beer, even barrel-aged ones with 11% of ABV. The brewery they are from, alcohol content, characteristic of flavor, brewing process and price are displayed on those LCD monitors. The price is between 100 and 500 won (10~50 cents) per 10 ml. You are allowed to just sip 10 ml, of course.

There are some instructions consumers may pay attention since they have to pour beer by themselves. For example, it is recommended to rinse a beer glass right before pouring beer and to hold the glass at 45 degrees to avoid unnecessary foam. Jihoon Yu, the owner of Tab Public, said that ordinary brewpubs provide beer flights to taste but they only provide a limited selection of beer in most cases. He intends to have a larger selection in the store and abundant information in the machine about craft beer.

No comments:

Post a Comment